Pretty Thugish (Pty) Ltd is an inclusive, gender-neutral fashion brand blending high-end street couture with purpose-led advocacy for mental health. We design, produce, and market apparel that empowers self-expression without gender barriers, supported by a scalable e-commerce engine, corporate wellness apparel programs, and collaborative capsule collections. We aim to become South Africa’s leading inclusive fashion label within three years and an African-global e-commerce brand within five.